In 1975, the Ministry of Agriculture in France was determined to develop a poultry sector that could compete internationally. Led by Alain Audubert, an independent appraisal of the poultry breeding sector in France concluded that future international success should be based on excellence, innovation and research.
Audubert’s philosophy became the guiding scientific principle behind the Institut de Selection Animale (ISA), which was formed by the merger of the poultry stock of two organizations, Studler S.A. and I.N.R.A. Magneraud (INRA-M).
By the mid 1980s, ISA had become a global brand and worldwide leader. The ISA chicken breeds have maintained this status by continuing to pursue the impeccable expression of genetic potential. As of today, the ISA Brown is one of the most (if not the most) popular brown laying hen around the world.
The ISA brown and white laying hens are well known for their egg laying persistency, large egg sizes, feed conversions and overall their outstanding livability. Choosing for the ISA Brown or ISA White will deliver value to your business. With our continuous investments and expansions in poultry breeding we are confident to deliver the best laying hen that suits your needs as an egg producer.